{"product_id":"east-end-basmati-rice-500g-royal-classic-premium-long-grain-rice-choose-variety","title":"East End Basmati Rice 500g | Royal \u0026 Classic Premium Long Grain Rice | Choose Variety","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-6a50845f-55bc-83ee-9727-a7f519026d12-9\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a50845f-55bc-83ee-9727-a7f519026d12-9\" data-turn-id-container=\"request-6a50845f-55bc-83ee-9727-a7f519026d12-9\" data-testid=\"conversation-turn-42\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"510c8bbc-0350-4d84-a01d-1bd8ec076b43\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003ch2 data-section-id=\"83v285\" data-start=\"0\" data-end=\"88\" class=\"PDq2pG_selectionAnchorContainer\"\u003eEast End Basmati Rice 500g – Royal \u0026amp; Classic Premium Long Grain Rice | Choose Variety\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"90\" data-end=\"414\"\u003eBring authentic flavour to your kitchen with \u003cstrong data-start=\"135\" data-end=\"165\"\u003eEast End Basmati Rice 500g\u003c\/strong\u003e, available in \u003cstrong data-start=\"180\" data-end=\"189\"\u003eRoyal\u003c\/strong\u003e and \u003cstrong data-start=\"194\" data-end=\"205\"\u003eClassic\u003c\/strong\u003e varieties. Carefully selected for its premium quality, this long grain basmati rice is naturally aromatic and cooks to a light, fluffy texture, making it perfect for both everyday meals and special occasions.\u003c\/p\u003e\n\u003cp data-start=\"416\" data-end=\"583\"\u003eWhether you're preparing fragrant biryanis, pilau, curries, or simple steamed rice, East End Basmati Rice delivers consistent quality and delicious results every time.\u003c\/p\u003e\n\u003ch3 data-section-id=\"p0j9ct\" data-start=\"585\" data-end=\"608\"\u003eAvailable Varieties\u003c\/h3\u003e\n\u003cp\u003eEast End Royal Basmati Rice 500g\u003c\/p\u003e\n\u003cp\u003eEast End Classic Basmati Rice 500g\u003c\/p\u003e\n\u003ch3 data-section-id=\"1iz91iu\" data-start=\"682\" data-end=\"698\"\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003e500g pack – ideal for small households\u003c\/p\u003e\n\u003cp\u003eChoose from Royal or Classic variety\u003c\/p\u003e\n\u003cp\u003ePremium long grain basmati rice\u003c\/p\u003e\n\u003cp\u003eNaturally aromatic with delicate flavour\u003c\/p\u003e\n\u003cp\u003eCooks fluffy with separate grains\u003c\/p\u003e\n\u003cp\u003ePerfect for Indian, Pakistani and international dishes\u003c\/p\u003e\n\u003cp\u003eSuitable for vegetarians\u003c\/p\u003e\n\u003cp\u003eTrusted East End quality\u003c\/p\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1004\" data-end=\"1019\"\u003ePerfect For\u003c\/h3\u003e\n\u003cp\u003eBiryani\u003c\/p\u003e\n\u003cp\u003ePilau Rice\u003c\/p\u003e\n\u003cp\u003eCurry Accompaniments\u003c\/p\u003e\n\u003cp\u003eFried Rice\u003c\/p\u003e\n\u003cp\u003eEveryday Family Meals\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1266\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eEnjoy premium-quality basmati rice with every meal. Shop \u003cstrong data-start=\"1161\" data-end=\"1191\"\u003eEast End Basmati Rice 500g\u003c\/strong\u003e online at \u003cstrong data-start=\"1202\" data-end=\"1222\"\u003eEast West Grocer\u003c\/strong\u003e for authentic flavour and reliable quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"East end","offers":[{"title":"East End Royal Basmati Rice","offer_id":56409529483604,"sku":null,"price":3.5,"currency_code":"GBP","in_stock":true},{"title":"East End Basmati Rice","offer_id":56409529516372,"sku":null,"price":2.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/8684\/8852\/files\/Royal_basmati_rice.png?v=1783679793","url":"https:\/\/eastwestgrocer.co.uk\/products\/east-end-basmati-rice-500g-royal-classic-premium-long-grain-rice-choose-variety","provider":"EastWestGrocer","version":"1.0","type":"link"}